Marketing and Advertising

Category Management

Dhar

Consumer Behavior

McGill, Urminsky

Consumer Goods

Dhar

Consumer Promotion

Dhar

Customer Relationship Management

Hitsch

International Marketing

Frenzen, Jeuland

Loyalty/Incentive Programs

Urminsky

Market Research

Dhar, Jeuland, Meadow, Urminsky

Marketing Management

Dhar, Jeuland, McGill

Micro Marketing

Chintagunta, Dubé, Hitsch

New Product Development

Frenzen

New Product Management and Strategy

Dhar

Pricing Strategy

Birge, Dhar, Dubé, Hitsch, Stole

Private Labels

Dhar

Line Management

Kamenica

Promotions

Dhar

Retail Management

Dhar, Meadow

Retail Price Advertising

Dhar

Retail Promotion

Dhar

Retail Sales Events

Dhar, Meadow

Retailing

Dhar, Dubé, Meadow

Revenue Optimization

Birge

Sales Force Management

Frenzen

Sales Promotion

Dhar

Data

Chintagunta, Jeuland

Strategy and Planning

Chintagunta, Dhar, Dubé, Frenzen, Hitsch, Jeuland, McGill